TV advertising remains one of the top ways a brand can generate business and should always be considered when media planning.

Our experts agree. The short answer is a resounding yes.

Each business is as unique as a fingerprint, so the length of an ad campaign will differ based on the campaign’s goals.

“All industries can benefit from TV advertising if it’s done right,” says Sullivan.

Yes! TV advertising is still effective. It’s worked and driven tangible results for thousands of our partners, helping to make TV the second-most p...

Digital channels have had a significant impact on TV advertising in recent years, contributing to competition for ad dollars and increased fragment...

Based on changing consumer behaviors, advertisers must be agile and adaptable to stay ahead of the curve as the landscape evolves.

The perception that TV is too expensive is one of the biggest challenges the industry faces, but it’s one that we can easily dispel.

Statista estimates TV advertising will hit $70B in 2022, up from $65.66B in 2021.